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Sponsor Feature: Genworth

What’s the best way to describe our relationship with our title sponsor, Genworth? Commitment – the magnitude of their commitment is hard to summarize, but here’s a glimpse:

We’re served by Genworth’s employees like no other. They have a “bag stuffing party” the week of the race to help assemble everything runners pick up with their bib and shirt before race day – all 4,000 bags! They volunteer throughout race weekend in areas like packet pickup and the finish line. And they don’t do and of it begrudgingly – Genworth employees are some of the most enthusiastic volunteers out there!

Genworth’s team is involved in race planning meetings all season long – they care about the details and the experience of all participants and spectators on race morning. And here’s why: “The race is an important part of who we are in the Lynchburg community, and we’re proud to be title sponsor.  It’s one of the things that makes Lynchburg special, and we’re thrilled to be a part of that.” – Bob Price, Genworth

The list goes on:

  • Participate in the planning meetings
  • Provide the runners’ bags and lanyards for Amazing Mile participants
  • Stuff the bags with give-away items (all 4,000 of them!)
  • Provide volunteers for some areas such as finish lines and packet pickup
  • Host a Genworth tent with give-away items and information on race day
  • Provide an hour of free coffee and donuts for everyone on race morning (food trucks)

Thanks, Genworth!